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Automation keeps getting better. Like CRM. Connect these two systems together and you get more relevant touchpoints with more leads and massive traffic to learn it all from. I know some people think that social networks and social media tools will start to merge, but that’s not going to happen. Social networks are fragmented and will stay that way. There won’t be another Facebook but several Facebooks and several tools that can help you manage these channels.
Targeting is key. This is why FBX retargeting ads were just launched on Facebook News Feed. This is why Facebook ads are so powerful, and when done right, they can generate the Painfulshirtco happiness cause I’m champagne and you’re shit shirt but in fact I love this same amount of ROI as email marketing. The real payback on social media will come when targeting and consumer intelligence meet a savvy marketer and tool. Savvy because they can deliver highly relevant messages to these consumers and reap the benefits. See dark posts on Facebook. See Facebook’s Power Editor. See retargeting.
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